Yogathon Comprehensive Evaluation Plan

Project Implementation Documentation

Executive Summary:

A comprehensive evaluation plan that implements a four-level assessment system for the Yogathon mobile yoga application, leveraging Kirkpatrick’s Training Evaluation Framework to measure user reaction, learning outcomes, behavior changes, and business results. The evaluation system supports a 50+ hour yoga program delivered across beginner, intermediate, and advanced skill levels through video, audio, and pose library forums.

This directly supports the $250,000 production investment in creating comprehensive yoga content while establishing measurable pathways to achieving the targeted business achievement outcomes. This plan integrates privacy-first data collection with actionable metrics that drive continuous product improvement and user retention.

Key Business Outcomes

1.        ROI: Generate a positive return on a $250,000 investment within 18 months.

2.        Revenue Growth: Increase monthly revenue by 20% through enhanced user experience

3.        User Growth: Achieve 15% net user growth with a focus on subscriber sustainability

4.        Expansion in Fitness App Market: Gain additional market shares and recognition through content

Implementation Strategy:

The evaluation system deploys three phases over 12 months, measuring user satisfaction in real-time tracking of skill progression through community features, optional AI-assisted pose recognition, monitoring of long-term behavior change through items such as wearable technology (Apple watch, FitBit), and comprehensive business impact through a Power BI analytics dashboard.

Success Metrics:

·      50-65% micro-feedback response rate from users daily

·      User engagement metrics show a correlation to subscription renewal rates

·      80% monthly retention rate has continued for over 12 months

·      Positive ROI return on initial $250,000 within 18 months

Project Charter-Evaluation System Implementation

General Information:

Overview: This implements a comprehensive four-level evaluation system for Project Flow mobile app that will measure user feedback and reactions, learning outcomes, behavior changes, and business results. The evaluation system integrates Kirkpatrick’s Four Levels of Training Evaluation with data metrics, privacy-data collection, and real-time dashboard analysis to optimize ROI on the program investment.

Project Objectives

·      Implement a revenue-focused evaluation system measuring content ROI and user monetization

·      Achieve optimal cost to acquire customer for the length of time user stays a customer

·      Data-driven subscription growth and retention can be demonstrated to the investment team with a dashboard

·      Establish 80% user retention over 12 months with 20% user growth

·      Generate positive ROI on a $250,000 investment within 18 months

Success Factors

·      Metric dashboard with defined triggers to support the 50-hour yoga content

·      Follow privacy regulations for any pose recognition 3rd party software and use of user analytics

·      Users experience minimal survey fatigue across beginner, intermediate, and advanced video experiences

·      Team alignment for success criteria is tied to the initial $250,000 investment ROI

 Project Scope:

Comprehensive Project Deliverables

Phase 1 Deliverables (Month 1-3)

o   Real-time dashboard user satisfaction tracking

o   Behavioral indicator tracking (completion rates, number of replays, sharing of completion post)

o   Baseline ROI metrics established

o   Executive dashboard deployed

Phase 2 Optimization (Months 4-9)

o   25% MRR growth trajectory confirmed

o   User behavior segmentation completed

o   Content effectiveness optimization implemented

o   Market expansion metrics analyzed

Phase 3 Deliverable Results & Scaling (Months 10-18)

o   35% MRR growth target achieved

o   275% ROI on initial investment confirmed

o   Market leadership position established

o   Next phase of expansion planning has been initiated

Detailed Evaluation Framework Implementation

Level 1: Reaction Evaluation

Daily Micro-Surveys: Should take 2 minutes or less

·      How would you rate this class? Thumb up/Thumb down

·      How would you rate the difficulty of this class? Scale of 1-10

·      Would you recommend this class?

·      Premium feature adoption (target: 60% above free content)

·      Option to share your completed session on social media

Behavior (tracking on data collection dashboard)

·      Rates of lesson completion

·      Frequency of lesson replay by a single customer

·      Number of shares on social media

·      Time spent in the app per day

·      Number of days app is used in a week

Dashboard Tracking:

·      Satisfaction scores (daily updates)

·      Response rate (target 60-70%)

·      Time spent in app per day (target 20 minutes average)

·      Rate of shares on social media (target 30%)

·       Completion trends (daily updates)

Triggers of Action from Dashboard Tracking:

·      Satisfaction scores drop below 6 Product Team will review the lesson

·      Pose recognition satisfaction <50% Technical team to investigate with a 3rd party provider

·      Privacy comfort <80% Legal team consult

Level 2: Learning Assessment

Revenue Learning Metrics

Content Engagement Value

·      Length of time in premium version vs. free content

·      Subscription growth correlation with content usage

·      Average revenue per hour of course user viewed

·      New content/videos drive subscription value

Behavior Monetization

·      Video completion rates vs. likely subscription renewal rate

·      Usage patterns of high-value (premium) vs. low-value customers (free version)

·      What content drives the highest probable subscription rate

·      Adoption patterns of continuous subscribers and types of videos viewed

Target Metrics:

·      Premium user engagement is 60% higher than the free version users

·      85% subscription renewal rate over 18 months

·      Convert 30% free users to paid subscription users

·      If premium user engagement <50% of free user engagement content strategy should be reexamined

·      Renewal rate <80%, look at a retention program and offering a discount for returning premium users for a short period

Level 3: Behavior Change Measurement

Long Term Behavior Tracking

Premium User Metrics:

·      Seasonal usage patterns affecting subscription/enrollment

·      Patterns of premium user upgrade or downgrade

·      Engagement level of monthly users

Market Expansion Behavior

·      Geographic expansion into new markets or markets with a larger share of users

·      Platform differences (iOS vs. Android), revenue differences

·      Revenue monitoring from average user demographics

Target Metrics:

·      80% retention rate where users spend $75+ annually

·      $180+ average customer lifetime value

Level 4: Results Measurement

Business Impact metrics

Primary ROI:

·      Measurement of ROI on $250,000 yoga content production investment

·      Cost per user acquired vs. content engagement correlation

·      Revenue that is attributed to content from Project Flow

·      Utilization of Project Flow content across three levels and pose library

Project Evaluation Team:

Project Manager

Data Analyst

Technical Developer

Privacy and Compliance Specialist

Power BI or Tableau Specialist 

ROI Success Metrics & Financial Target

Primary Revenue Objective (18-Month Timeline)

Metric

Baseline

target

Revenue Impact

Monthly Recurring Revenue (MMR)

Current MMR

+35% growth

$437,500 annual increase

Customer lifetime value (clv)

Current CLV

$150+ average

25% CLV Improvement

User Base growth

Current users

+25% net growth

Premium subscriber acquisition

retention rate

Current retention

80% maintained

$312,000 prevented churn

Average revenue per user (ARPU)

Current ARPU

$25+ monthly

Revenue per user optimization

How ROI was calculated

·      Targeted ROI $275% return on $250,000 investment within 18 months

·      Break-even point: Month 12 based on enhanced user engagement and retention rates

·      Success Threshold: $687,500 incremental revenue by month 18

Executive KPI Dashboard (Monthly Updates Provided)

Financial

·      Revenue growth trajectory towards a 35% MRR increase

·      Customer lifetime value trends by user

·      ROI progress towards 275% targeted return

·      Customer acquisition cost

Market Position

·      User growth rate vs. competition landscape

·      Premium subscriber conversion rate

·      Market penetration in target demographics

Operations

·      Content utilization rates across the three skill levels

·      Rate of user engagement and consistency of engagement

·      User satisfaction scores

·      Customer support and satisfaction

Risk Mitigation

·      Privacy Compliance: consultation with legal ensuring local and federal data privacy laws

·      User experience aims to have minimal survey fatigue with high engagement

·      Clear decision triggers to prevent analysis paralysis